• Melanie Redmond

5 Steps to Publishing and Promoting Your Book

After editing, formatting, getting feedback from your beta readers, and double-proofreading your manuscript it's time to publish and promote your book. Here are 5 steps to take when publishing and promoting your book.

Choose your publishing platform: Nowadays, people are opting to self-publish in lieu of going with traditional publishing houses, and, luckily, there are quite a few self-publishing platforms to choose from. To name a few, there is Apple Books, Barnes & Noble Press, Rakuten Kobo, Draft2Digital, Smashwords, PublishDrive, StreetLib, XinXii, IngramSpark, BookBaby, and Blurb. Now, while this is a hefty list to choose from, the self-publishing platform we at Classic XVII Publishing are partial toward is Amazon’s Kindle Direct Publishing (KDP), formally known as Createspace. You can utilize KDP’s platform for free and the royalties for digital content is 70% if the eBook is priced between $2.99 to $9.99 or 35% if the eBook is priced below $2.99. For print books, you only have to pay for how much it costs to make the book!

In addition to this, Amazon is regarded as the giant of online bookstores, being the main source people in the U.S. use when purchasing eBooks.

Create a marketing plan: This is a super important step because, in order to sell your book, you’re going to need a solid marketing strategy. Luckily in this new age, it doesn’t have to be so physically taxing. In fact, many best-selling authors choose to go solely digital when promoting their books making use of social media platforms coupled with a professional-looking website. Also, the use of email lists is a goldmine!

Send copies to influencers: Put together a list of people you know who are willing to help spread the word about your book. These people should be using social media platforms and the more of a presence they have on those platforms, the better. Send them a free copy once you receive your book. Ask them to promote your book on their social media platforms to help get word of mouth promotion and social credibility.

Get book reviews: The importance of having book reviews is to drive sales, offer credibility, and to influence search algorithms. A good, realistic goal to set would be to get about 20 book reviews in the first two months of your book’s release. It’s like social proof for the potential reader, as long as the reviews aren't' absolutely negative.

Do podcast interviews: Due to the “new norm” we are dealing with as a result of the pandemic, podcast listenership has skyrocketed. As of April 2020, global podcast listens have increased by 42%. Doing at least one podcast interview would be a great way to get the word out about your book. Do some research to find a podcast that produces content in your genre and reach out to them.

Bonus: If you decided to go with KDP as your publishing platform, here is an extra step for you: create your author page on amazon central. I mean, you might as well – it’s free, super easy to set up and it’s a great way for your readers to connect with you and peruse your catalog.

Now it is to be noted that this post does not go into step by step detail on how to self-publish, but in a future post, we'll walk you through it (using KDP as the publishing platform. Until then, if you have any further questions or you would like to seek out editing, formatting, or beta reading service, click the link below to contact us:

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